Dress – Johanna Ortiz X H&M | Bag – Jacquemus | Heels – ByFar

H&M has released the pre-drop of its “Timeless Maximalism” collaboration with the Colombian designer Johanna Ortiz.

Ortiz’s signature style include flattering use of ruffles and exotic floral prints. Featuring the flamboyant colour palette, exotic floral prints and glamorous silhouettes that have become synonymous with Ortiz’s brand of feminine dressing, the collection is replete with elegant day-to-night options for those seeking to make a statement.

“I’m most excited about the fact that I’m taking a bit of my design and a bit of Colombia and reaching a new audience of women. ”

-Johanna Ortiz

An exclusive pre-drop of four dress styles will be released in selected stores and at hm.com on December 3. The main collection will be available in March 2020.

The pre-drop comprises a capsule wardrobe of four styles that are synonymous with Johanna Ortiz’s flirtatious-yet-effortless aesthetic: the tunic dress, the wrap dress, the mini dress and the tiered floor-length style. Four exotic floral prints from Ortiz’s archive – “Wild Roses”, “Orchid Paradise,” “Cacatua” and “Coquelicots” – featured in vibrant new colourways of warm yellow, dusty pink, forest green printed and coral-infused dark brown, and are reinvented for a new audience with fabulous ruffles and rippling cuff and hem details.

This warm yellow tiered maxi dress is the one which you see Johanna Ortiz wearing in the campaign pictures. Styling the dress with utmost delicate accessories and to let the gorgeous prints and statement ruffles take center stage, I paired it with my La chiquito bag and completed the look with thin strap sandals.

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